49th Parallel Grocery surpasses fundraising goal for BC Cancer Foundation

December 14, 2009, Ladysmith—49th Parallel Grocery has announced a donation of $11,675 to the BC Cancer Foundation’s Inspire the World campaign to help with new and innovative patient and family support programs and research at the BC Cancer Agency’s Vancouver Island Centre.

During October and November 2009, a portion of sales from selected advertised items were donated to the Inspire the World campaign. Peter Richmond, 49th Parallel President and Inspire the World cabinet member is proud to be a part of this cause. “It was our goal, along with our partners in business to raise $10,000 in two months for the BC Cancer Foundation, to support the BC Cancer Agency’s Vancouver Island Centre. Not only did we meet our goal, but we exceeded it. I couldn’t be happier,” said Richmond.

The $10 million Inspire the World campaign will fund the construction and renovation of 10,000 square feet in the BC Cancer Agency’s Vancouver Island Centre to create a state-of-the-art patient and family support centre, a predictive cancer research centre and a radiation innovation wing. “We are so grateful for 49th Parallel’s generosity and appreciate the support of all of their customers, suppliers and partners who made this donation possible,” said Laura Walsh, Inspire the World Campaign Director.

“At the 49th, we value our community and work with community groups on local happenings and projects throughout the year. We believe that in order for business to be strong, communities must be strong. In reciprocating this, it is up to the business to give back to the communities in which they exist,” said Richmond.

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Media contact:
Laura Walsh, CFRE
Campaign Director, BC Cancer Foundation
W: 250-382-4403 C: 250-480-9617
lwalsh@bccancer.bc.ca

Peter Richmond
President, 49th Parallel Grocery
W: 250-245-0722
peter@the49th.com

About 49th Parallel Grocery
The 49th Parallel Grocery stores are 100% Vancouver Island owned and operated by the Richmond Family. The family business got started in 1977 with the purchase of the Ladysmith store. Since then, the 49th has expanded to Chemainus, Duncan and Cedar, employing a total of 180 people.

About BC Cancer Foundation
Established in 1935, the BC Cancer Foundation raises funds to support research and enhancements to care at the BC Cancer Agency throughout B.C. To learn more about BC Cancer Foundation and the Inspire the World campaign, or to make a donation, please visit www.inspiretheworld.ca or call the BC Cancer Foundation at 250-382-4470.